15 LinkedIn Marketing Tips I Learned Doing Personal Branding for the World's Top CEOs, Speakers, and Authors

I do personal branding for some of the world's top speakers, CEOs, & authors.

Here are 15 of the biggest LinkedIn personal branding tips I've learned working with my clients:

→Optimize Your Profile: Make sure every section of your profile is polished and professional.

→Client-Focused About Section: Your "About" section should address your clients' pain points and how you solve them, not list your expertise.

→Follower Growth ≠ Business Growth: More followers don’t necessarily translate to more sales. You need to have the RIGHT followers.

→Going Viral Risks: Viral posts can attract the wrong audience and skew your follower base and analytics.

→Use the STEP Framework: Follow the STEP framework for posting content each week. This will ensure you're never stuck wondering "what should I post today?!" (DM me and I will share this strategy with you).

→Repurpose Top Content: Squeeze the juice out of your best content.

→Respond to Your DMs: Engage with your DMS; your content is shown to those you interact with in DMs first.

→Engage Daily: Aim to write 20 thoughtful comments on different posts every day.

→Start a LinkedIn Newsletter: Such an easy way to get consistent eyes on your content and create a sales funnel.

→Lean into Storytelling: People resonate with stories, not sales messages.

→Direct Traffic: Have a clear path for people to move from your LinkedIn profile to your website or email list. Use the custom button feature for this.

→Targeted Messaging: Speak directly to your target audience and their pain points.

→Focused Audience: Limit yourself to 1-2 target audiences. Newsflash: Your audience is not everyone.

→Content Types: Your content should be either entertaining, educational, or inspirational.

→Generosity in Content: You can never give away too much valuable content for free.

P.S. What tips would you add to the list?

Want more information like this? Connect with me on LinkedIn where I post content like this daily → https://www.linkedin.com/in/nicolesifers/